For fans around the world, KCON has always been more than a concert. It is a place where music, culture, and community come together, creating moments that extend far beyond the stage. Since its launch, KCON has continued evolving alongside its global fanbase, finding new ways to celebrate not only the artists who inspire millions but also the stories, creativity, and culture that connect fans to Korea. At KCON LA 2026, that vision expands once again with the debut of K-STORY

KCON LA 2026 is already shaping up to be one of the biggest celebrations of Korean culture, music, and fandom in the United States, but this year’s convention is adding a little more chaos, a little more attitude, and a whole lot of Kuromi energy. Sanrio’s iconic mischievous character will make her KCON LA debut with a first-of-its-kind live activation, bringing fans directly into her world through an immersive experience, special performances, exclusive giveaways, and unforg

The search for the next generation of global K-Pop stars has officially begun. Following the success of previous global audition projects that introduced groups with international fanbases, CJ ENM’s Mnet and Universal Music Group’s REPUBLIC Collective are joining forces for a new chapter in global talent discovery with GIRLS PLANET 2027, an upcoming girl group debut project set to premiere in 2027. The large-scale partnership aims to create a new global girl group by combinin

KCON LA 2026 is preparing to deliver one of its biggest and most unforgettable years yet. Returning to Los Angeles from August 14 through August 16, the world's largest K-Culture festival is once again transforming downtown Los Angeles into "K-SOUL CITY," bringing together some of the biggest names in Korean entertainment for three days of music, culture, and once in a lifetime experiences. This year, however, the festival is raising the stakes even higher with emotional reun

KCON LA 2026 continues to prove that it is much more than a music festival. As excitement builds for this year's celebration, KCON has introduced its inaugural lineup of KCON Messengers, welcoming ALPHA DRIVE ONE, Chef Edward Lee, and PARK EUN BIN to represent some of the most influential pillars of Korean culture. While K-Pop remains at the heart of the festival, this newest initiative reinforces KCON's mission of inviting fans to experience every aspect of Korean lifestyle,

KCON LA 2026 surprised festivalgoers with the announcement of its first slate of exclusive M COUNTDOWN Special Stages, setting the tone for what is already shaping up to be one of the most anticipated festival weekends of the year. Known for bringing fans never-before-seen collaborations, special unit stages, and one-time-only performances, KCON continues to redefine what a concert experience can be. These stages are moments built specifically for KCON, where artists step out

2026.05.04 Santos Bravos X Update The countdown to July has officially begun, and KCON has just dropped an announcement that is already sending shock waves through the global fandom. In a historic cross-cultural pairing, HYBE Latin America's breakout force, Santos Bravos, is set to team up with HYBE Labels Japan's performance powerhouse, &TEAM, for a highly anticipated Special Collaboration Stage. Ever since the two groups surprised everyone by dropping the digital "KAWASAKI