International pop sensation, HEYOON, has recently made a significant mark in the music industry with the release of her highly anticipated single titled “Pivot”, featuring the talented American rapper and songwriter Armani White.
HEYOON, who grew up in South Korea and currently divides her time between Seoul and Los Angeles, has seamlessly transitioned into a solo artist after spending five years as part of the internationally renowned pop group Now United. During her time with the group, she gained recognition for organizing successful stadium tours in over 30 countries and releasing more than 100 singles and music videos. Beyond her music endeavors, HEYOON is deeply dedicated to philanthropy, actively supporting the Art of Elysium and aiming to establish a foundation for children worldwide. Her impact also resonates in the fashion industry, as evidenced by her presence at Paris Fashion Week, where her unique style and charm captured the attention of Nylon, The Hollywood Reporter, and PAPER Magazine.
This collaboration not only showcases HEYOON's versatility as an artist but also solidifies her position as a rising star in the global music scene. The choice to partner with Armani White adds a dynamic element to the track, blending different styles and influences to create a unique sound that resonates with a diverse audience. With this release, HEYOON has taken a bold step forward in her solo career by signing with Universal Music Global, a move that signifies a new chapter in her musical journey. The decision to work with a renowned music label like Universal Music Global demonstrates HEYOON's ambition and determination to reach new heights in her career.
“Pivot” delves into the intricate layers of a relationship that is characterized by a mix of deep love and toxicity. Through her poignant lyrics and emotive vocals, HEYOON captures the essence of inner conflict and emotional turmoil that often accompanies such relationships. The song serves as a powerful narrative of self-discovery, empowerment, and the courage to break free from toxic patterns. HEYOON's personal reflection on the theme of “Pivot” adds a raw and authentic dimension to the song, allowing listeners to connect on a deeper level with the emotions and experiences conveyed. Her words resonate with anyone who has grappled with the internal struggle of recognizing their own worth amidst a challenging relationship dynamic.
Armani White's contribution to the song's impact cannot be understated. With his breakout single "Billie Eilish" reaching #58 on the prestigious Billboard Hot 100 chart, he has proven himself as a force to be reckoned with in the music industry. This success has opened doors for collaborations with legendary artists such as Ludacris, Busta Rhymes, and N.O.R.E., solidifying his position as a rising star. When paired with HEYOON's powerful vocals, White's dynamic energy adds a new dimension to the music. The fusion of their styles not only showcases their individual talents but also highlights the seamless blend of Korean and American pop music influences. This unique combination results in a sound that transcends borders and resonates with audiences worldwide. Reflecting on the collaboration, White expresses how working with HEYOON brought a refreshing energy to his creative process. Embracing a more mellow approach allowed him to explore different facets of his artistry, resulting in a track that captures the essence of their shared musical chemistry. Their synergy, both in person and on record, is palpable, creating a seamless and captivating listening experience for fans.
The music video for "Pivot" stands as a remarkable achievement in artistic collaboration. HEYOON's creative vision is brought to life through a partnership with an innovative creative team led by women, marking a significant milestone for the artist. Drawing inspiration from her lucid dreaming practice, the video transports viewers into a world of surreal and dreamlike visuals that mirror the profound depths of HEYOON's imagination. The process of translating these ethereal elements onto the screen proved to be a profoundly enriching journey for HEYOON, with key scenes from the video manifesting in her own dreams.
Through close collaboration with a skilled director, HEYOON's dreamscapes were transformed into mesmerizing visuals that captivate audiences. Noteworthy scenes, such as the character being enveloped by a vast, swirling bed, exemplify the video's innovative storytelling and visual impact. The video serves as a testament to HEYOON's unwavering commitment to pushing creative boundaries and delivering an unforgettable experience to her supporters.
Featuring intricate dance sequences, compelling performances, and a touch of jujitsu, the video promises to captivate viewers with its pioneering narrative approach. HEYOON's dedication to creative originality shines through in every frame, as she endeavors to evoke the same emotions and sensations that stir within her own mind. The video exudes sensuality, moodiness, and a remarkable cinematic quality that distinguishes it as a genuine masterpiece of art.
“Pivot isn’t just a single,” HEYOON says. “It’s a statement about embracing my own path and inviting fans to do the same. I’m thrilled to be stepping into this new phase with Universal Music Korea, and I can’t wait for fans to experience everything we’ve created together.”
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