P1Harmony Smash Career Highs With ‘UNIQUE’ Chart Domination & New “L.O.Y.L.” Music Video

P1Harmony is riding an incredible wave right now! Just weeks after releasing their ninth mini-album ‘UNIQUE’, the group has not only smashed their personal records on charts around the world but also dropped an exciting new music video for the fan-favorite b-side “L.O.Y.L.” This just goes to show that their unique mix of cinematic storytelling, global sounds, and hands-on creativity keeps resonating more deeply with every release.

On Sunday, March 22, Billboard announced that ‘UNIQUE’ debuted at an impressive No. 4 on the Billboard 200, racking up 58,000 equivalent album units in its first week. This marks P1Harmony’s first Top 5 entry on the chart and their biggest opening sales to date! And the excitement didn’t stop there—globally, the EP sold over half a million physical copies in less than a week. Back in South Korea, the real-time Hanteo Chart showed that 503,745 copies were sold between March 12 and 18, making ‘UNIQUE’ the fastest-selling release of their career. It's clear that P1ece from all around the world showed up in record numbers!

While the title track “UNIQUE” continues to dominate with over 16 million views on YouTube and 1.5 million streams on Spotify, it’s the b-side “L.O.Y.L.” that has really stolen hearts as the sleeper hit of the EP. This track stands out with its experimental production—think airy synths, changing tempos, and a structure that keeps you guessing—along with flirty and heartfelt lyrics that balance playful confidence with genuine vulnerability. Intak and Jongseob co-wrote the song, leaving their mark on every rap line and melodic twist. The music video, which premiered on March 18, quickly gathered over 3 million views in just four days, turning what started as an album deep cut into a must-listen standout.

https://www.youtube.com/watch?v=m18dRRu9-V4

‘UNIQUE’ is a project that perfectly showcases why P1Harmony continues to break through. The title track combines Brazilian funk percussion with multilingual lyrics in English, Korean, and Spanish, delivering catchy lines like “Everything we do, we do as one,” “Sabemos que somos UNIQUE,” and the chant-worthy hook “My crew UNIQUE.” It’s all about crew loyalty and fearless energy—a musical declaration that there’s nothing to fear when you move together. The music video continues their epic cinematic universe from their debut film ‘P1H: The Beginning of a New World’ (which even got a shoutout from The New York Times), showing Keeho, Theo, Jiung, Intak, Soul, and Jongseob stepping into their roles as the heroes they were always meant to be.

The full six-track EP features everything from the EDM-powered “Pandemonium” to the hip-hop swagger of “Triple 7” and “ICE (VVS),” the vocal showcase “Wednesday Girl,” and that now-viral hit “L.O.Y.L.” Each song carries the group’s creative touch: Intak and Jongseob co-wrote the entire tracklist, while Keeho and Jiung shaped lyrics and melodies across multiple tracks. This level of involvement transforms an album into a true statement, reflecting not just their talents but their shared vision.

https://www.youtube.com/watch?v=mt6gODAEpxY

This success builds on what has already been an incredible 2025 for P1Harmony. They released ‘DUH!’—their first project to surpass 400,000 global copies and their third to hit No. 1 on Billboard’s U.S. World Albums chart—followed by their first English-language EP ‘EX’, which debuted at No. 9 on the Billboard 200 with nearly 40,000 first-week sales. Critics have been singing their praises too, with year-end recognitions for “DUH!” (Billboard), “EX” (TIDAL), “Pretty Boy” from ‘DUH!’ (The Hollywood Reporter, Stardust Magazine), and “Dancing Queen” from ‘EX’ (AV Club).

On the live stage, they’ve been unbeatable as well. The 2025 P1Harmony LIVE TOUR [P1ustage H: MOST WANTED] took them across Asia, Oceania, Latin America, and North America, featuring their first U.S. arena shows. The tour wrapped up with Seoul ENCORE dates in early March—two shows that sold out instantly, plus a third added due to high demand that disappeared just as quickly. Those concerts marked the live debut for “UNIQUE” and “L.O.Y.L.,” giving fans an electrifying first taste of this new era in front of enthusiastic hometown crowds.

Now, P1Harmony is diving back into their first Korean promotions in ten months, bringing ‘UNIQUE’ to local stages with the same energy that made their global run so exciting. 2026 has kicked off strong too, with Best Recording for ‘DUH!’ and the “Global” grand prize at Seoul’s 2nd Annual D Awards in February—awards that match the impressive numbers they’re achieving now.

From their cinematic debut film to collaborations with big names like Christopher "Tricky" Stewart, Pink Sweat$, and New Hope Club, plus appearances on shows like Good Morning America and The Kelly Clarkson Show, P1Harmony has created something truly special: high-concept visuals, genre-blending sounds, and a creative process where they’re in control. ‘UNIQUE’ is the latest proof that they’re not just keeping pace—they’re redefining what a K-Pop group can be in 2026!

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