Galaxy Corporation Brings ‘Soul AI’ to New York, Calling for Peace Between Humans and Robots
Sixteen humanoid robots dancing in Times Square is not exactly an everyday sight. On September 21, the unusual scene brought K-Pop, robotics, and a crowd of curious New Yorkers together before the robots headed to Rockefeller Center, where another unexpected moment was waiting: a humanoid robot standing beside the man it was modeled after.
The scenes were part of Galaxy Corporation’s New York appearance for the UN International Day of Peace, where the Korean entertainment company introduced its “Soul AI” philosophy and its ideas about what the relationship between people and robots could look like in the future. Rather than focusing only on what the machines can do, the event centered on a more human question: if robots eventually become part of everyday life, what happens when we have to learn how to live alongside them? At Times Square, 16 humanoid robots performed together in a K-Pop-inspired Peace Flash Mob under the message “ONE WORLD. ONE PEACE.” The performance made Physical AI something people could watch happening right in front of them. Instead of a robot demonstration tucked away in a lab or presented through a screen, the machines were dancing in one of New York’s busiest public spaces, turning a futuristic piece of technology into part of a familiar entertainment experience.
That connection between entertainment and technology is especially relevant to Galaxy Corporation, which has its roots in Korean entertainment while developing a growing focus on Physical AI. By putting the robots into a K-Pop performance, the company gave audiences a way to encounter the technology without needing to understand all of the technical details behind it. They could simply watch the robots move together and consider how strange — or perhaps eventually normal — a scene like this might become. The next stop, Rockefeller Center, made the idea considerably more personal. There, Galaxy Corporation CEO Schofield CHOI appeared alongside Schofield Stein, a humanoid robot modeled after him. Seeing the two standing together created a much different image than the Times Square performance. Instead of a group of robots putting on a show, there was a person facing a robotic version of himself, with the conversation turning toward what machines might learn from the humans around them.
That question is at the center of Galaxy Corporation’s “Soul AI” philosophy. The company describes its approach as one that considers intelligence and physical ability alongside human values and empathy. During the Rockefeller Center presentation, Schofield Stein addressed the fear that can surround increasingly capable robots with a simple message: “I am not here to replace you. I am here to live alongside you.” It then asked, “Teach me your humanity.” The idea of teaching a robot about humanity is a very different way of talking about artificial intelligence. Instead of focusing on how much information a machine can process or how many tasks it can perform, it raises questions about things that are harder to measure — empathy, relationships, trust, and the ways people treat one another.
For CHOI, the idea also has a personal connection. Galaxy Corporation was named after his first son, Galaxy CHOI, and CHOI has spoken about building toward a future in which the next generation can grow up around advanced technology without automatically seeing it as something to fear. He has pointed to 2035, when his son will be 15, as a way of imagining how different the presence of humanoid robots could be by then. That future became much easier to picture during the Peace Hug Challenge. In Times Square, young Galaxy CHOI embraced a humanoid robot, creating perhaps the simplest image of the entire event. There was no technical demonstration or complicated explanation involved — just a child and a robot sharing a hug. The moment was intended to represent trust and coexistence, offering a different way of thinking about a future that is often described in terms of humans competing with increasingly capable machines.
The three moments — the robots dancing in Times Square, Schofield Stein standing beside CHOI, and a child hugging a humanoid robot — each approached the same subject from a different angle. One showed what the machines can physically do. Another put a human and humanoid counterpart side by side. The last reduced the conversation to a simple interaction that most people could immediately understand. For Galaxy Corporation, bringing those moments to New York was also a way of connecting its entertainment background with its interest in emerging technology. The K-Pop flash mob made the robots performers, while the Rockefeller Center presentation made one of them a participant in a conversation about humanity. Together, the events presented Physical AI through experiences rather than technical explanations.
There is still plenty that remains unknown about what a world filled with humanoid robots will actually look like. But scenes like the ones in New York make that future easier to imagine. A robot dancing in Times Square might seem unusual today. A robot standing beside its human counterpart is even stranger. A child hugging one may feel almost surreal. And yet, those are the kinds of interactions Galaxy Corporation believes could eventually become much more familiar.
Its “Soul AI” philosophy is built around the idea that as robots become more physically capable, the human side of that relationship should not be overlooked. As CHOI put it, “From me, to us. From us, to the world. That is ONE WORLD. ONE PEACE.”
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