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On November 15, Paris turned into a meeting point of emotion, discovery, and pure energy when NCHIVE stopped in the capital for a show that will stay in the minds of fans for a long time. Even before entering the venue, the atmosphere outside felt strikingly simple—an almost solemn kind of anticipation, filled with hopeful, curious conversations. Many people were seeing the group for the first time. “I just discovered them,” one fan said. “I came to get to know their music better,” added another, while a small group was already hyping things up with, “It’s gonna be fire!” For some, the night even carried a sense of personal victory: “Having fun despite my disability. We’re going to show them what French energy is. They’re a really cool group and their music is great.” ©️ hanrushyfilm Not everyone was new to them. Lou, a long-time fan, shared a more emotional story: she’s been following the group since their debut, and her bias is N, with whom she has had “a lot of calls.” “They brought me the light I needed and saved me,” she said. Others simply hoped the fandom would grow, like Maiwenn: “I’ve known them since their post on X. I hope the fandom grows after tonight’s concert.” A few international fans, visibly excited, proudly said they’d been following the group “since before debut.” Aïchatou, who won a contest, came with the intention of discovering something new: “I listened to their songs and it’s different from the groups I usually follow. I’m waiting to see how it feels live since the experience is different, but I think I’ll like it.” ©️ hanrushyfilm That night, NCHIVE wasn’t alone. Paris was treated to an exclusive opening act: Loudi, performing only for this date. Before he even stepped onstage, MMS introduced the winner of their contest, inviting her to dance in front of a crowd that cheered her on without hesitation. Then Loudi appeared, and the room instantly welcomed him with warmth and genuine enthusiasm. He opened with an energetic “Let’s go!”, setting the mood right away. His performance also marked his very first time singing in Europe. He started with A World Imagination, then moved on to Idol, from the movie K-Pop Demon Hunters. After Idol, the encouragements from the crowd filled the room so loudly that he laughed, slipping in a few words in French: “Bonsoir Paris,” “Bonjour,” “I can’t wait to perform,” “It’s my first in Paris.” Curious about his audience, he asked who had seen K-Pop Demon Hunters and what their favorite song was. The most unifying moment came when he performed an acoustic version of BLACKPINK’s Whistle. The entire venue sang with him, turning the moment into a true shared experience. “Amazing. Do the same for the next song,” he said, before announcing a surprise: “Preparing a special song… sing a song you guys will know… it’s an honor for me.” Then the first notes of Papaoutai played, and the room erupted with excitement. After the song, the crowd started chanting “Popopopopo,” and Loudi jumped in, dancing and laughing while admitting, “French pronunciation is so hard. Next time I will practice more.” He followed with Obsession, then performed a brand-new unreleased track, giving Paris the world premiere. He warmly thanked the audience afterwards. He later sat down for an interview with KSTV, saying he found the audience “amazing”: “You helped me recharge my batteries.” He talked about his artistic journey, how he wants to explore different styles—R&B, Disney songs, collaborations—and shared his hope to return to Europe next year. “Thank you so much for supporting me since 2019. Have fun too.” ©️ hanrushyfilm When NCHIVE finally took over the stage, the transition felt natural—the fans were already charged up, carried by the energy Loudi had helped build. KSTV had interviewed the members backstage right before. They themselves admitted receiving “a lot of encouragement and warmth” in Europe, and were expecting “fiery cheers from the audience.” One member even threw out the now-iconic “C’est parti mon kiki,” a phrase they repeated several times throughout the concert. They opened with Can't Catch Me , and from the very first seconds, hands shot up just as they had asked. The crowd responded with a loud “ohohohoh” at the end of the song, the first sign of an atmosphere that wouldn’t cool down once. NChristmAs brought a soft, warm note before LUV+ME and Flash followed. Between songs, the members chatted with the crowd, mentioning they had seen the Eiffel Tower, which they found “very beautiful,” to the point that Juyoung “cried twice.” They hoped fans would listen to their upcoming album a lot and tried out some French phrases: “Vous êtes tous jolis,” “olalala,” “c’est très joli.” A series of solo and unit stages came next, including a standout cover of G-Dragon’s Untitled 2014. Then came the announcement: the next morning at 10 a.m., their new song Love in Christmas would be released—this time bringing a contrast to the softer mood of their previous holiday track. “I want to walk in beautiful European streets while listening to this song,” one member said. The Paris crowd, always reactive, chanted “Ici c’est Paris” multiple times and responded loudly to the classic “Vous êtes fatigués?” with “On n’est pas fatigués!” At one point, a member summed it up perfectly: “Paris is all lit up, just like you.” For a TikTok challenge, the whole venue raised their phones with the flash on, creating a glowing landscape before Racer kicked off. The energy rose even higher when fans shouted their love for each member. “You want more?” one of them asked before breaking into a dance medley of Stray Kids songs. Then came a more intimate moment: the group wanted to memorialize the night with a photo featuring the crowd behind them. “Are you ready? Isn’t it too sad if we end like this? Should we keep going a bit?” And they did. They went down into the audience, walking among fans, taking phones to film, creating memories that felt both personal and unforgettable. They performed Fireworks, then K-pop classics like BIGBANG’s Bang Bang Bang and Fantastic Baby. Finally, they circled back to Can't Catch Me—a mirrored ending to their opening—singing it partly onstage, partly within the crowd itself. ©️ hanrushyfilm VIP ticket holders had the chance to take a group photo with all the members before the show, and afterward, every fan could pose with the member or members of their choice—plus the separate photo session with Loudi. This Parisian night unfolded like a series of suspended moments: the fans’ testimonies, Loudi’s first European steps, NCHIVE’s sunny energy, and that rare closeness between artists and audience. It was more than a concert—it was something shared, carried together, and transformed into a memory worth holding onto until their next visit. ©️ hanrushyfilm

“We were born to shine, even in a world that didn’t always see us,” says PJ. From their first note to their final gesture, Big Ocean invites fans—young and old alike—to feel the light inside themselves. With their first-ever Christmas single, RED-DY SET GO , the group isn’t just dropping a festive track—they’re lighting up the stage with resilience, identity, and joy. For PJ, Chanyeon, and Jiseok, every beat, gesture, and note is a statement: difference is not a limitation—it’s power. Through Korean, American, and International Sign Language, Big Ocean transforms pop music into a space where all voices, heard or unheard, can shine together. South Korea’s groundbreaking idol group Big Ocean (빅오션) is making 2025 a landmark year with their first-ever Christmas single, “RED-DY SET GO.” Released on November 23 under Parastar Entertainment , the track showcases PJ, Chanyeon, and Jiseok as innovators in the K-pop industry—not just as performers but as social pioneers. Big Ocean is the first-ever hard-of-hearing boy group, and they have consistently challenged the norms of the industry, creating a new genre they call S-Pop (sign language pop). Through a combination of music, choreography, and visual storytelling using Korean Sign Language (KSL), American Sign Language (ASL), and International Sign (IS), the group has redefined what it means to perform and communicate in K-pop. “RED-DY SET GO” is both a festive holiday track and a deeply symbolic statement of identity, self-acceptance, and resilience, reaching fans across generations. The song draws inspiration from the classic story of Rudolph the Red-Nosed Reindeer, using the metaphor of the “red nose” to symbolize difference, vulnerability, and marginalization. However, instead of framing uniqueness as a weakness, the track flips this narrative: difference becomes light, exclusion becomes empowerment. Lines such as “I was born to be the light,” “Hidin’ no more, this is my moment to blow,” and “Together we glow” articulate the central theme of embracing what makes you different, transforming perceived flaws into strengths, and building a sense of community through shared resilience. These lyrics resonate particularly strongly coming from a group whose members are all hard-of-hearing, making their existence in the K-pop industry an act of representation in itself. Musically, “RED-DY SET GO” blends the warmth and energy of a traditional holiday carol with modern pop production techniques. The track opens with bright, shimmering synths layered over upbeat percussion, immediately establishing a festive, cheerful mood. The chorus features catchy, sing-along melodies reinforced by layered harmonies, while rhythmic claps and subtle percussive textures give the track a forward momentum. Vocally, PJ, Chanyeon, and Jiseok navigate the song using a combination of natural vocal performance and studio assistance, including AI-based vocal enhancements for clarity, particularly on English lyrics. These technologies allow the group to maintain the authenticity of their voices while ensuring accessibility to international audiences. The song’s production cleverly incorporates visual and tactile elements to compensate for the members’ hearing differences. Vibrating smartwatches allow them to feel the rhythm, while visual metronomes and LED cues synchronize choreography and gestures. These innovations turn what might have been a limitation into a defining element of the performance, making rhythm, timing, and musicality visible as well as audible. In this way, the track exemplifies Big Ocean’s ethos: music can be inclusive, multisensory, and emotionally resonant without being limited to traditional auditory experience. The accompanying music video amplifies the song’s narrative, combining winter imagery with symbolic visual storytelling. Snow-dusted streets, glowing lights, and delicate contrasts of shadow and illumination underscore the song’s message of transformation and inner strength. Notably, Jiseok appears live on camera for the first time, adding a layer of intimacy and emotional depth to the visuals. The choreography integrates sign language into the performance, allowing gestures to communicate meaning and emotion alongside the lyrics. By transforming hand movements into a visual bridge for musical expression, Big Ocean turns the performance into a multi-dimensional narrative, engaging audiences beyond the conventional sound-based medium. Lyrically, the song is rich in metaphor and layered meaning. Lines like “Small deer, all alone in the candle light … It’s so shinin’ even in the night” frame the red-nosed deer as a vulnerable figure, alone yet radiant. The candlelight symbolizes fragile but persistent inner strength, echoing the group’s own experiences in an industry historically unprepared for performers with hearing disabilities. “What a rosy nose on fire … you look so different, you alright?” directly references the stigma and curiosity faced by those who are “different,” while reframing that difference as a source of power. The chorus—“I was born to be the light … Did you know I glow this bright” and “Hidin’ no more … this is my moment to blow … Together we glow”—emphasizes self-acceptance, communal empowerment, and turning perceived vulnerabilities into sources of inspiration. From a thematic perspective, the single continues Big Ocean’s 2025 trajectory of innovation and global outreach. Following their European “Underwater” tour earlier in the year, which spanned cities from Lausanne to London and later extended to Athens, Mainz, and Copenhague, the group has reinforced their international presence. Fans, known collectively as Pado, have embraced the song as both a celebration of holiday spirit and a symbolic anthem for inclusion. Testimonials from fans describe feelings of empowerment, representation, and motivation to engage with sign language or challenge personal barriers. These reactions highlight the song’s impact beyond entertainment, positioning Big Ocean as both cultural and social influencers in the global K-pop landscape. The single also anchors the group’s end-of-year concert, HEARTSIGN: When Hands Sing, Hearts Answer, set for December 7 at the Bataclan in Paris . The 90-minute performance will include the first live rendition of “RED-DY SET GO,” promising an immersive experience that combines music, visual storytelling, and sign language. This concert situates the single not just as a holiday release but as a central statement of the group’s identity, artistry, and mission. In terms of cultural significance, “RED-DY SET GO” exemplifies the intersection of music, social advocacy, and innovation. By centering the single within their 2025 activities—from production to European performances to fan engagement—Big Ocean illustrates that difference is not a barrier but a source of creative and personal strength. The track demonstrates the potential for K-pop to evolve beyond conventional auditory norms, offering a blueprint for inclusive, accessible, and socially meaningful performance. “We want people to feel the light inside themselves when they listen to our music,” shares Chanyeon. RED-DY SET GO is more than a holiday release—it’s a celebration of identity, inclusion, and self-empowerment. From snow-dusted streets to sign-language choreography, Big Ocean invites fans across generations into a multisensory world where music, movement, and meaning come together. As they take the stage for HEARTSIGN: When Hands Sing, Hearts Answer in Paris, this is more than a performance—it’s a reminder that embracing who you are can illuminate not just your life, but the world around you.

With ELSE, his second mini album, Cha Eun-woo enters a new phase of his artistic journey—one marked by instinct, duality, and a deliberate shedding of layers. Recorded entirely before his military enlistment but released while he’s serving, the project becomes a bridge between presence and absence, a way for the artist to remain connected to his audience while revealing a version of himself that feels bolder, sharper, and more vulnerable than ever. Under Fantagio , with Kakao Entertainment as distributor, ELSE stands apart from ENTITY, not as a continuation but as a quiet rupture, widening the scope of Eun-woo’s sonic palette and emotional language. From the earliest teasers, it was clear that this album would operate in the realm of contrast. The “Day” and “Night” concept photos present two fractured halves of the same figure: one burnished in soft light, immaculate and composed; the other bruised, shadow-soaked, and unguarded, as if revealing the scars that once remained hidden. This visual opposition becomes the organizing principle of the entire project. Across four tracks that traverse pop-funk, retro disco, trap-pop, and heartfelt balladry, Eun-woo leans into multiplicity—into the idea that one person can contain contradictions, edges, and warmth all at once. The album opens with “Sweet Papaya” , a breezy pop-funk track that immediately sets a brighter, more playful tone than listeners might expect from the darker promotional imagery. Crisp guitars, airy synth flourishes, and a rhythmic bounce infuse the song with a sense of spontaneity. Lyrically, Eun-woo—who co-wrote the track alongside 2AM’s Seulong—opts for directness and instinct over metaphor. His vocal delivery feels more relaxed, less sculpted than in previous releases. There’s a looseness to the way he rides the groove, a subtle confidence in the way he lets small imperfections color the performance. The track might seem light on its surface, but it situates itself neatly within the album’s central theme: stepping outside the frame, allowing a different side of himself to play. The title track, “Saturday Preacher” , arrives as ELSE’s beating heart. Fantagio described it as a retro disco cut, but the song pushes beyond pastiche, merging vintage textures with modern structure. A buoyant bassline anchors the song, while glittering synths and a sleek falsetto lift the chorus into something hypnotic and cinematic. The idea of becoming a “Saturday preacher”—someone who leads the night with conviction, who voices a truth usually kept inside—perfectly mirrors the darker, more liberated Eun-woo hinted at in the “Night” visuals. Seulong’s contribution to the lyrics adds a gentle emotional sharpness, shaping the track into both a confession and an anthem. Even without live promotions due to his service, the music video and upcoming performance film promise to deliver the theatricality and magnetism the song deserves. “Selfish” pushes the album into more introspective territory, weaving pop, trap elements, and soft rock textures into something atmospheric and cinematic. Here, Eun-woo explores the tension between vulnerability and desire—the fear of appearing self-centered versus the need to claim space in a relationship. The production leans into moody synth layers and restrained percussion, creating the sense of walking alone through a city at night, replaying conversations and regrets in your head. His vocal performance is deliberately subdued, almost intimate to the point of secrecy. This is perhaps the clearest embodiment of the “other self” the album promises: not dramatic or violent, but honest in its discomfort, willing to reveal what normally stays quiet. Closing the album is “Thinkin’ Bout U” , a tender pop ballad steeped in softness and nostalgia. It’s the gentlest track on ELSE, yet it carries the emotional weight of a quiet confession. Stripped-down instrumentation—delicate keys, light strings, subtle percussive accents—allows Eun-woo’s voice to sit at the center, warm and unforced. He traces the shape of lingering affection with a sincerity that feels almost fragile. In doing so, the album comes full circle: after exploring brightness, desire, tension, and shadow, it returns to introspection. To the muted glow of late-night thoughts. To the part of the self that exists when no one’s watching. What makes ELSE especially compelling is its release context. Every visual, every behind-the-scenes clip, every performance video was carefully prepared before Eun-woo’s enlistment, turning this comeback into a coordinated act of presence despite physical absence. The rollout—teasers, schedules, two music videos (with “Sweet Papaya” set for release on November 28), and an ARS fan event that received over 100,000 calls—underscores just how meticulously this project was engineered. It’s promotion without the performer, yet the emotional connection remains intact, even amplified. Symbolically, ELSE stands as one of Eun-woo’s most defining works to date. Not because it is his most musically virtuosic project—though it is polished and thoughtfully crafted—but because it reveals intention and introspection. The duality at the heart of the visual concept is not merely aesthetic; it’s a narrative about identity, about stepping into the parts of oneself that are contradictory, imperfect, unfiltered. Publications like Kcrush have already noted how the album feels like a deliberate unmasking, a willingness to present complexity rather than control. While its commercial numbers have yet to fully unfold, early reactions from fans highlight appreciation for the album’s range, coherence, and emotional depth. The involvement of Seulong further elevates the project’s songwriting credibility, and the decision to diversify genres across just four tracks reflects Eun-woo’s desire to break from expectations without abandoning accessibility. Ultimately, ELSE positions Cha Eun-woo not as an idol achieving a routine comeback but as an artist quietly rewriting himself. In the absence created by his military service, he offers an album that fills the space—not loudly, but meaningfully. An album that stretches beyond polish, toward something human. ELSE isn’t just a placeholder during his enlistment; it’s a statement of evolution, of courage, of becoming. And through it, Cha Eun-woo steps into a new light—one shaped not by perfection, but by truth.

RESCENE, the female group under THE MUZE Entertainment, returns with their third mini-album, lip bomb, released on November 25, 2025. Since their official debut in March 2024 with Re:Scene, the multinational septet has established itself as a unique presence in the K-pop scene, blending visual aesthetics, sonic identity, and a signature olfactory concept. Each of their comebacks is designed as a full sensory experience: music, visuals, and the overarching thematic concept — what the group calls their “scent” — work together to create a lasting impression in fans’ minds. With lip bomb, RESCENE continues to refine this identity, exploring a fruity, aromatic universe where each song is associated with a different berry, and the “lip balm/bomb” concept symbolizes the duality of softness and impact. The album opens with “Heart Drop,” pre-released on November 6, 2025, and linked to cranberry. From the first notes, the track establishes an airy, ethereal atmosphere, blending light synths, subtle percussion, and a soft bass foundation that supports dreamlike vocal harmonies. Liv’s vocals immediately stand out, delivering elongated, hypnotic lines that convey the feeling of gradually falling in love. The production balances catchy pop elements with more ethereal textures, creating a contrast between sweetness and subtle tension. Visually, the music video features soft lighting and blurred backgrounds, amplifying the romantic, dreamlike mood. The cranberry as a “scent motif” evokes a slightly tart yet pleasant sensation, perfectly matching the bittersweet emotion of the love story portrayed. Heart Drop serves as an immersive introduction to the Berry Good! concept, preparing listeners for a full sensory journey. “Bloom,” the second lead track associated with blackberry, takes on a radically different tone. Its energy is bright and optimistic, driven by lively beats, sparkling synths, and ascending harmonic progressions that illustrate the theme of growth and self-discovery. May’s vocals convey joy and confidence, while the group’s harmonies emphasize camaraderie and collective support. The teaser visuals depict the members running together under fireworks in autumnal settings, enhancing the feeling of freedom and the coming-of-age narrative. Blackberry, with its slightly deep and sweet notes, adds a sensory depth that complements the song’s theme of personal blossoming. The track acts as the emotional powerhouse of the album, fusing strong vocals, upbeat pop energy, and the group’s olfactory concept to create an uplifting, inspiring experience. “Love Echo,” paired with raspberry, continues the Berry Good! thematic thread. The production is soft yet rhythmic, layering delicate synths, percussion, and vocal textures that create a resonant emotional effect. The track explores the echo of romantic feelings, with raspberry, sweet yet slightly tangy, translating this sensitivity into a sensory language. Teasers and concept visuals feature raspberry motifs and purple-pink tones, reinforcing the song’s sweetness and thematic coherence. While not elaborated in press coverage, the track fits seamlessly within RESCENE’s immersive universe, combining airy instrumentation with subtle emotional resonance to maintain listener engagement. “Hello XO,” linked to strawberry, brings a playful, girly vibe with catchy melodies, light percussion, and vibrant synth lines. The harmonies are airy and balanced, conveying a sense of fun and immediate enjoyment. Concept photos and teasers feature bright reds and pinks, strawberries, and charming elements, underscoring the track’s joyful, sweet character. Strawberry, both soft and juicy, embodies warmth and pleasure in friendly or romantic interactions, offering a sense of comfort and accessibility. The track functions as a bridge within the album, maintaining energy while ensuring continuity in the sensory narrative. “MVP,” associated with blueberry, closes the album with a harmonious and elegant atmosphere. The production combines light percussion, subtle synths, and softly reverbed vocals, creating an enveloping effect that leaves a sense of completeness. Blueberry, sweet yet slightly tart, represents maturity and emotional depth, giving the album a reflective and coherent finale. This track highlights RESCENE’s mastery of their signature sound and their ability to convey an emotional message while staying faithful to the Berry Good! concept. Beyond the music, RESCENE extends their concept into visual and tangible realms. Teasers and concept photos present the members in soft, colorful, and girly tones, integrating fruity motifs and polished styling that reflect the Berry Good! theme. The physical album packaging, released in Tint, Balm, and Lip Balm (QR) versions, further amplifies the sensory experience, transforming the album itself into a conceptual object that embodies the softness/impact duality — visually appealing, tangible, and conceptually tied to the music. The media showcase held on release day at Myeonghwa Live Hall in Seoul showcased these visuals and a live performance of “Bloom,” demonstrating the blend of sweet charm and stage energy that RESCENE aims to deliver. The group’s overarching concept — that music can evoke memories like a scent — is present throughout lip bomb. The album’s title, a play on “lip balm” and “bomb,” symbolizes RESCENE’s goal: to wrap listeners in gentle sensory sweetness while leaving a memorable impact. During the showcase, the members explained that the album seeks to “brighten someone’s day the moment they hear our songs” while leaving their signature scent in fans’ minds. Minami highlights that music and fragrance share a similar power: instantly conjuring memories and emotions, a thread woven throughout their discography. Musically, the album alternates between dreamy passages and more dynamic sections, combining catchy hooks, textured arrangements, and meticulous production. Vocal attention allows members to showcase individuality while maintaining collective balance, reflecting the group’s growing maturity. Heart Drop and Bloom exemplify RESCENE’s signature style: airy melodies, hypnotic choruses, layered harmonies, and bright tones, while the other tracks reinforce the Berry Good! theme, creating a cohesive and immersive experience. This sensory approach, centered on music but enhanced by visual motifs and conceptual storytelling, sets RESCENE apart in a crowded girl-group market and establishes a unique, recognizable identity. Fan reactions reflect excitement for the comeback. On Reddit and K-pop communities, listeners praise the group’s consistency, their ability to maintain signature sound while exploring new textures, and how each track fits within the fruity theme. Comments describe songs as “addictive,” “dreamy,” and “uplifting,” reflecting growing confidence in RESCENE’s ability to deliver cohesive, aesthetically polished projects. Media coverage also highlights the care given to visual and sonic identity, emphasizing the group’s distinct approach and their ability to offer a fully immersive musical experience. With lip bomb, RESCENE demonstrates not only artistic growth but also the ability to assert a distinctive universe. Each track contributes to a full sensory narrative, combining emotion, musical textures, and visual aesthetics. The concept’s coherence, careful production, and attention to performance details illustrate a group aware of its strengths and poised to solidify its position among the most promising fifth-generation K-pop acts. By blending catchy pop, dreamlike textures, and a rich conceptual universe, RESCENE transforms the experience of a standard album into a multisensory journey, confirming their status as an innovative and distinct force in contemporary K-pop.

“Nasty Boy” is not a love song—it’s an awakening. On her latest single, LIYVZ turns a story of manipulation into a declaration of self-worth, fusing personal catharsis with sharp pop craftsmanship. Released on August 22, 2025, the track marks a defining moment in her artistic journey: a bold reclamation of voice, identity, and power within and beyond the K-pop landscape. For LIYVZ, this song is more than another release—it’s the sound of survival set to rhythm. She reflects, “The story behind the song is an entirely personal one. An older guy approached me romantically when I was 18 and way too young to know he had bad intentions. I was so naïve back then, but it’s crystal clear in hindsight.” What could have remained an open wound becomes, in her hands, a razor-sharp anthem that refuses shame, shifting the narrative from victimhood to agency. The result is a record that feels both vulnerable and venomous, intimate yet electrifying. Built around pulsing synth lines and a sleek R&B-infused beat, “Nasty Boy” captures the emotional friction between disgust and empowerment. LIYVZ’s voice—silky, restrained, but never soft—cuts through the production with precision. Her delivery balances clarity and confrontation, each line hovering between confession and command. The hook, catchy yet loaded with subtext, transforms the title’s insult into a mirror held up to her past antagonist. What makes “Nasty Boy” so compelling is its creative process: messy, instinctive, and deeply personal. She recalls, “I remember chilling in bed, browsing YouTube for beats like I always do. The hook came to me pretty quickly. I wrote a draft, recorded it in my voice memos, then on my computer the next day.” Months of revisions followed before she stepped into the studio. LIYVZ adds, “I felt like I had something good on my hands—it was very different from anything I’d released before, but it felt the most like me. I wanted it perfect.” That meticulous self-editing shows. Despite its sleekness, there’s a raw honesty in the delivery that keeps “Nasty Boy” from ever feeling overproduced. Yet, beyond its sonic polish, the track’s impact lies in its message. LIYVZ wrote it at 26—the same age the older man was when he targeted her. She admits, “When I realized that, I felt complete disgust. So I wrote from the perspective of my now-older self talking to him, letting him know he’s a weird loser.” That blend of humor and anger—a sardonic maturity—anchors the song in emotional realism. It’s not revenge fantasy; it’s reclamation through clarity. Visually, “Nasty Boy” reinforces that duality between innocence and accusation. The single’s cover art, conceived by LIYVZ herself, features her in a pleated skirt and dress shirt—a nod to the school uniform she might have worn at 18—paired with long red acrylic nails. As she explains, “Red nails have been associated with sensuality and promiscuity. I wanted to call back to the fact that a lot of young people who go through things like this get blamed, as if they seduced the older person. It’s a visual way of saying, ‘No. I was young. You were the one who was nasty.’” This attention to concept and symbolism underscores LIYVZ’s evolution as an artist. A trained dancer and vocalist who once pursued the traditional K-pop trainee route in Korea, she has since carved out a hybrid identity bridging East and West. She notes, “K-pop informs almost every aspect of how I perform. From facial expressions to outfits—it’s everywhere in my identity as ‘LIYVZ.’ Bringing that culture to North America as someone who isn’t Korean is a huge responsibility, but my experience is unique, and my artistic identity will be too.” That fusion of K-pop precision and Western introspection defines her growing discography. Her earlier singles, “Venus” and “Bloom,” leaned into dreamy R&B textures and nostalgic grooves, but “Nasty Boy” feels like a turning point—tougher, more confessional, and unmistakably self-authored. It’s the kind of track that blurs the boundary between diary entry and pop anthem. On her independence, she admits, “It’s hard being away from Korea, where K-pop is just… pop. Being a Black K-pop artist outside of Korea isn’t common, even though others have done it before me. But I’m determined to make it work on my own terms.” Her move from Vancouver to Korea, then London, and back to British Columbia, forms a looping journey of resilience. Each relocation sharpened her perspective, feeding into the authenticity of “Nasty Boy.” After all, she’s not just processing a single traumatic relationship—she’s examining an entire system of power, performance, and self-definition. That maturity carries into her ambitions. LIYVZ shares, “I want to create music that’s impactful and pays homage to all of my influences but also establishes my identity as a unique artist.” With an upcoming EP already in development for 2026, “Nasty Boy” serves as the first taste of that vision: music that’s unapologetically personal but universally resonant. At its core, “Nasty Boy” is a song about looking backward without losing yourself. It’s a track that holds the gaze of a once-powerless past and refuses to blink. LIYVZ turns memory into movement, pain into rhythm, and shame into shimmer. In doing so, she crafts something that extends far beyond genre or geography—it’s empowerment in its most melodic form. As she prepares for her next era, LIYVZ embodies what modern pop should be: global in sound, personal in story, and fearless in truth. She reflects, “I want to be a positive example of how someone can pave their own way in an industry that wasn’t quite ready for them. Whether it’s in Korea or Canada, I just want to make music that feels honest.” And with “Nasty Boy,” she’s done exactly that—turning vulnerability into victory, one unforgettable hook at a time.

EVNNE’s SET N GO tour stop in Philadelphia wasn’t just another night on the road — it was one of the most electric shows to hit the city this year. The rookie project group under Jellyfish Entertainment made their long-awaited Philly debut on October 8, and from the moment doors opened at Franklin Music Hall, ENNVE had already decided: this was going to be a special one. Made up of Keita, Park Hanbin, Lee Jeong Hyeon, Yoo Seung Eon, Ji Yun Seob, Mun Jung Hyun, and Park Ji Hoo, EVNNE may come from Mnet’s Boys Planet roots, but onstage, they stand firmly and confidently on their own. Even as a casual listener—someone who watched the show, streamed a few tracks, and knew enough to follow their rise—the excitement in the room swept me up immediately. Franklin Music Hall proved to be the perfect venue: wide sightlines, smooth entry, and easy parking that kept the vibes calm before the chaos. But the real magic came from the Philly ENNVE community. Fans traded bracelets, shared stories, made space at the barricade, and chatted like old friends. If EVNNE was bringing the music, ENNVE brought the heartbeat. Once the lights dimmed, a video intro rolled, and the room erupted. EVNNE burst out with “ UGLY ,” a punchy, high-energy opener that ripped the night wide open. Their performance style was unmistakably EVNNE—dynamic, interactive, and incredibly genuine. Between songs, the members paused to read signs, toss hearts, and engage with the crowd in a way that didn’t feel rushed or routine. Considering their beginnings as a project group, every moment together feels precious for them. And you can feel that in the way they perform: like they’re grateful for every stage and every fan in the room. One of the night’s funniest moments came between “ JUKEBOX ” and “ Newest .” When they asked for Philadelphia recommendations, the crowd screamed “Wawa!” Someone flashed a “Say Go Birds” sign, and suddenly the members were in full Eagles-fan mode. Keita and Hanbin especially leaned into it, sending the whole room into laughter. And then came their encore—six full songs. Not three. Not four. Six. A clear, heartfelt thank-you to ENNVE for showing up and showing love. For me, the emotional peak was “ Boom Bari .” It hit differently. The kind of song that finds you on a tough week and lifts something heavy off your chest. You could feel the entire room soften, sway, and breathe a little easier. If it could do that for someone who isn’t a hardcore ENNVE, I can only imagine how deeply it landed for fans who live and breathe this group. EVNNE’s first-ever Philadelphia show was everything a great K-Pop concert should be: ✨ A passionate crowd ✨ Clean, crisp lighting ✨ A tight and thoughtful setlist ✨ Local moments that made the night uniquely Philly ✨ And an encore that proved just how much the group values their fans If this was their debut in the city, Philly will absolutely be waiting for round two.

Photo Credit: Uncore Entertainment Emerging as one of the most talked-about rookie groups of 2025, seven-member multinational K-Pop ensemble CLOSE YOUR EYES  (CYE) has rapidly cemented themselves as a global force. Formed through JTBC’s survival show Project 7, the group captured over 17 million votes worldwide, with 91% of that support coming from international fans. Comprising Jeon Min-wook, Ma Jingxian, Jang Yeo-jun, Kim Sung-min, Song Seung-ho, Kenshin, and Seo Kyoung-bae, the septet made their official debut on April 2, 2025, with the mini album ETERNALT . The album sold an impressive 316,000 copies in its first week, while the title track, “All My Poetry,” earned them a Music Bank win just nine days after debut, solidifying their place as one of the fastest fifth-generation groups to achieve such a feat. Their follow-up release, Snowy Summer , continued the momentum, selling over 200,000 copies on its first day and collecting multiple music show victories across The Show, Show Champion, and Music Bank, earning the group recognition as one of K-Pop’s most exciting rising acts. With their third mini album, “ blackout ,”  CLOSE YOUR EYES presents a bold and ambitious evolution, blending R&B textures, house-inspired beats, and dynamic synth layers to create a sonic palette that is both globally appealing and unmistakably CYE. The project reflects the group’s artistic maturity, exploring themes of personal growth, self-discovery, and transformation while maintaining the high-energy hooks and polished performance quality that have become their signature. Opening the album, “ X ” immediately signals a shift toward a more sophisticated sound. The track is anchored by a restrained yet powerful bassline that underlines complex synth layers, creating a spacious yet intense soundscape. Vocally, the members deliver a precise balance of power and nuance; verses are measured, almost introspective, before building into pre-chorus and chorus segments that soar with confidence. Lyrically penned by Jeon Min-wook, the song emphasizes breaking through personal limitations, embracing challenges, and moving forward with determination—a theme that resonates across the album. The production cleverly manipulates rhythm and dynamics, using subtle tempo shifts to build anticipation and give the chorus extra punch, while the harmonies in the bridge showcase each member’s technical skill. The English version of the song later in the album not only provides accessibility to international audiences but also amplifies the track’s universal themes of ambition and self-empowerment. “ SOB ,” the album’s first collaboration track with Grammy-winning producer Imanbek, immediately commands attention with its house-inspired beats and propulsive energy. Layered percussion, pulsating bass, and electronic flourishes create an immersive club-ready atmosphere, yet the lyrics retain emotional weight, exploring feelings of longing, vulnerability, and desire. The contrast between the upbeat production and introspective lyrics adds a unique tension, giving the song depth beyond its energetic surface. Vocally, CYE navigates rapid rhythmic shifts and syncopated phrasing with precision, delivering both melodic smoothness and sharp intensity. The track demonstrates the group’s ability to bridge global electronic trends with K-Pop sensibilities, showcasing versatility that signals their readiness for international stages. On “ CHIC ,” the group pivots to a more playful, synth-driven sound. The track is built around cascading arpeggios and dynamic hooks that immediately stick in the listener’s mind. Lyrically, it’s a confident anthem celebrating individuality, style, and charisma, giving each member room to showcase distinct vocal tones and personality traits. Rhythmically, the song blends R&B-inspired phrasing with electronic beats, creating a track that is simultaneously danceable and rich in melodic nuance. The production is tight yet airy, allowing CYE’s vocal layering to remain front and center, and the clever arrangement ensures the song never feels repetitive despite its catchy hooks. CHIC  exemplifies the group’s ability to balance approachable pop sensibilities with musical sophistication—a hallmark of their evolving artistry. “ 2.0 ” demonstrates the group’s skill in manipulating rhythm and texture to heighten listener engagement. Alternating between halftime and double-time segments in the chorus, the track keeps the audience on their toes, creating a pulsating, hypnotic effect that reflects the song’s lyrical exploration of personal evolution and self-reinvention. The instrumental layers are intricately arranged; subtle synth pads, melodic keyboard flourishes, and rhythmic percussive elements complement the members’ harmonies without overpowering them. Vocally, the members switch seamlessly between smooth, R&B-inflected passages and more urgent, rhythmic deliveries, underscoring both technical precision and emotional expressiveness. 2.0  reinforces the album’s thematic core of transformation and growth while highlighting CYE’s capacity for experimentation and innovation within K-Pop conventions. Closing the Korean-language section of the album, “ Who’s Dat? (Jane Doe) ” stands out as a sensual, dreamlike track that emphasizes atmosphere and emotional nuance. Falsetto runs, airy harmonies, and layered vocal textures create an ethereal soundscape that mirrors the lyrics’ mysterious, alluring subject. The production, while minimalist compared to the album’s dance-heavy tracks, is highly effective: subtle synth pads and soft percussive accents allow the vocals to remain the focal point, evoking a sense of intimacy and intrigue. The song’s pacing, with its measured verses and gently swelling chorus, creates an immersive listening experience that lingers long after the final note. This track highlights the group’s versatility, proving they can command both energetic club tracks and introspective, emotionally charged ballads with equal finesse. blackout  represents a definitive step forward for CYE , expanding their artistic identity while reinforcing their rapid rise in the global music landscape. The album’s careful balance of high-energy, rhythmically intricate tracks and introspective, emotive songs demonstrates a group that is fully aware of their strengths while willing to challenge themselves musically. Each member brings distinctive skill and charisma, from Jeon Min-wook’s lyrical introspection to Ma Jingxian and Jang Yeo-jun’s melodic precision, and Kim Sung-min, Song Seung-ho, Kenshin, and Seo Kyoung-bae’s commanding stage presence. Together, they deliver a project that is not only cohesive but also richly layered, appealing to longtime fans and new listeners alike. By blending R&B, house, and modern K-Pop influences, CLOSE YOUR EYES not only showcases versatility but also positions themselves as a vanguard of fifth-generation K-Pop, capable of crafting globally resonant music while maintaining their unique identity. blackout  is a bold, ambitious project that proves CYE is ready to continue leading the next wave of K-Pop innovation. With their striking visuals, precise performances, and undeniable artistry, CLOSE YOUR EYES are more than a rookie sensation—they are a group whose growth, vision, and musical ambition are shaping the future of the genre.

Korean hip-hop and R&B artist Bryan Chase  is making a bold statement with his surprise new single “ Flaunt It ” (feat. Sik-K, CAMO). The track, which marks Bryan Chase’s second release since signing with the label earlier this year, sees him pushing the boundaries of Korean hip-hop while embracing global sounds, confident lyricism, and cutting-edge production. Since his debut in 2015 with Lost in the City Part.1, Bryan Chase has consistently pushed the boundaries of Korean hip-hop. As a former member of the legendary Cohort crew, he helped shape Seoul’s underground scene while releasing landmark tracks like “Let Us Prey,” “Walkin (Remix),” and “Underwater Bank” through 88rising, each garnering millions of views online. Hypebeast has called him “a staple of the underground rap scene of Seoul,” highlighting his versatility, melodic flows, and innovative approach to music. Produced by Nick Spiders, known for crafting beats for American rap heavyweights like Playboi Carti and Ken Carson, and co-produced by JuniorChef, whose credits include Jay Park and Jeon Somi, “Flaunt It” blends trap-inspired percussion, punchy 808s, and vibrant synth textures. The instrumental opens with a hypnotic, melodic motif layered over a crisp hi-hat pattern, immediately setting a confident, high-energy tone that drives the track forward. The production balances heavy-hitting beats with atmospheric elements, creating a soundscape that feels both club-ready and polished for mainstream appeal. Lyrically, “ Flaunt It ” is a celebration of self-expression and unapologetic confidence. From the first verse, Bryan Chase establishes the song’s overarching theme: unapologetic confidence. Using a mix of melodic rap and smooth singing, he delivers lines that highlight ambition and individuality. Listeners will notice how he shifts effortlessly between rhythmic punches and elongated R&B-style notes, creating contrast and momentum. With lines referencing personal style, and fashion choices, Bryan Chase, sends a message of encouragement to listeners to embrace whatever truly makes them unique. The chorus is both catchy and declarative. Adding to the track’s momentum are guest appearances from Sik-K  and CAMO, each bringing a distinctive energy that elevates the song. Sik-K, recently named Artist of the Year at the 2025 Korean Hip-Hop Awards, returns to collaborate with Bryan Chase after their acclaimed track “ LOV3 (feat. Bryan Chase, Okasian) ”. On “ Flaunt It ,” Sik-K delivers a tight, fast-paced verse filled with clever wordplay, assertive flows, and his signature swagger, perfectly complementing Bryan’s melodic style. Meanwhile, CAMO, fresh from the release of her EP Secret , brings sleek, confident, and trend-setting bars, layering the track with her unique tone and rhythmic versatility. Her verse emphasizes empowerment and boldness, making her a perfect foil for the track’s overall theme of self-confidence. Musically, “ Flaunt It ” is structured with a dynamic arrangement that builds anticipation throughout. The hook combines catchy melodies with layered ad-libs and vocal harmonies, creating a chorus that is both memorable and radio-ready. Bryan Chase uses vocal textures and pitch variations to give the track a sense of movement and emotional depth, while Sik-K and CAMO provide contrast with punchy, rhythmic deliveries. The production also features subtle background effects—reverb-soaked vocal chops, occasional siren-like synths, and layered percussion—that enhance the futuristic yet gritty vibe of the track. “ Flaunt It ” follows Bryan Chase’s earlier 2025 collaboration with pH-1, “Show Must Go On” , which hinted at his evolving sonic palette. With this latest release, he continues to experiment with cross-genre influences, mixing elements of Western trap, melodic R&B, and Korean hip-hop, creating a sound that feels both globally relevant and distinctly his own. The track also serves as a teaser for a forthcoming EP that promises to expand his creative range even further, cementing his place as a key figure in the global hip-hop and R&B landscape. Reflecting on his partnership with Universal Music Korea, Bryan Chase shared: “Joining UMG is an incredible honor. We’ve built this from the ground up with love and belief in the music. Now with this partnership, we’re ready to share our sound with the world. This is a new beginning and we’re expecting great things ahead.” With “ Flaunt It ”, Bryan Chase is staking his claim on the global stage, delivering a track that’s confident, high-energy, and creatively ambitious. Fans can expect the song to become a summer anthem for bold self-expression, while also serving as a preview of the artist’s evolving sound and upcoming projects.

STAYC illuminated Atlanta with vibrant energy and irresistible charm during their “Stay Tuned” world tour stop at the Coca-Cola Roxy on October 12, 2025. As soon as the six members—Sumin, Sieun, ISA, Seeun, Yoon, and J—appeared on stage, the venue erupted with cheers so loud that the floors nearly shook. This Atlanta stop felt like a long-awaited reunion between STAYC and SWITH, with fans arriving excitedly, carrying merch bags and hearts racing in anticipation. The group began the night with “BEBE,” setting the stage for an evening that highlighted their transformation from a bright, youthful image to a confident, more mature sound. As the first chorus hit, the entire venue joined in—voices harmonizing with the group, hands waving, and fans dancing as if they had awaited this moment all year. A group of young SWITH near the front sang every lyric with such joy that their enthusiasm quickly spread, turning the venue into a collective celebration of music and connection. Throughout the show, STAYC demonstrated that their charm extends beyond their performances. Between songs, the members took ample time to interact with the crowd, answering questions, engaging in playful banter, and even asking for Atlanta restaurant recommendations. STAYC’s setlist perfectly balanced nostalgia, power, and emotion. Nearly twenty songs shaped the evening—from explosive hits like “Run2U” and “ASAP,” to the sweet rush of “So Bad,” and the fan-favorite “Teddy Bear,” which had every section of the venue on its feet. One of the most memorable performances was “Meant to Be,” a tender, dreamy moment where the members’ voices softly enveloped the room, shifting the concert from high-energy dancing to a reflective pause. The song’s message of destiny and connection resonated so deeply that the crowd fell into an almost reverent silence before bursting into applause. Later in the show, unit stages allowed each member to shine. From soft and sentimental to bold and powerful, these performances showcased the group’s diverse talents. Their chemistry—both onstage and with fans—remained effortless, playful, and warm. A video montage highlighting their journey from debut to world tour played on the giant screens midway through the night, tugging at heartstrings and allowing fans to relive the group’s growth alongside them. SWITH shouted encouragement as STAYC watched with proud, emotional smiles. The night culminated in a beautiful ending as Atlanta resonated with the final song, “Stay WITH me.” Fans sang along, creating a sea of voices filled with the night’s emotions—joy, nostalgia, pride, and love. STAYC listened with soft expressions, reaching out to the crowd as if absorbing every moment. Before leaving the stage, the members expressed their heartfelt gratitude and promised Atlanta they would return with more music and even stronger performances. STAYC’s Atlanta stop was more than just another tour date—it was an intimate, joy-filled gathering between artists and fans who continue to grow together. Even with a few moments where the pacing slowed, the night’s overwhelming spirit overshadowed everything else. From laughter to tears to full-throttle dancing, the Coca-Cola Roxy became a space where SWITH and STAYC celebrated their journey so far and the even brighter future ahead. Atlanta didn’t just welcome STAYC—it embraced them, uplifted them, and reaffirmed why this group’s star continues to rise.

From the moment fans arrived at Discovery Green, it felt like Houston had been transformed into a mini Seoul. Attendees showed up early, dressed in everything from K-pop merchandise tees to hanbok-inspired fashion, ready to immerse themselves in music, culture, and community. The air was alive with the aroma of sizzling tteokbokki and sweet hotteok from local food vendors, while the main stage buzzed with sound checks and fans eagerly guessing which acts would perform first. Groups of friends, families, and fan clubs from across Texas gathered together, waving banners, snapping photos, and singing along to K-pop tracks playing between sets. Even the Texas heat could not slow anyone down. Fans found shade under umbrellas or food tents, using every break to recharge before the next wave of excitement. The atmosphere was pure celebration, the kind that happens when music, culture, and passion collide in one unforgettable day. The far side of Discovery Green became a bustling hub of food, drink, and festival energy. Rows of vendors offered everything from refreshing beverages to savory bites, giving attendees plenty of ways to refuel between performances. Fans lined up for Bubbl’r, where colorful, fizzy drinks added a playful touch to the day. KIZUNA MATCHA served creamy matcha lattes and desserts, quickly winning over festival-goers. For those craving something heartier, CHI’LANTRO delivered their signature Korean-Mexican fusion dishes, from kimchi fries to flavor-packed tacos. Beyond the food, the layout of Discovery Green made it easy for fans to move through the open space, navigating between stages, vendors, and cultural exhibits. Attendees discovered more vendors offering uniquely hand-crafted merchandise, catching the eye of fans hunting for one-of-a-kind souvenirs. The festival also expanded its footprint, giving K-Village a new home on the far side of the park, creating an extended layout that encouraged exploration and allowed even more activities, performances, and cultural experiences to be enjoyed. Every corner buzzed with laughter, conversation, and music, creating a vibrant festival atmosphere that blended excitement, community, and cultural celebration. The Korean Village became a favorite spot for many attendees, offering activities that appealed to guests of all ages. Visitors explored traditional Korean games, tried their hand at arts and crafts, and took on the giant Chopstick Ramen Challenge, a playful test of skill and patience. This year, the village also featured Kulture City’s sensory trailer, providing a calm space for guests who needed a break from the festival’s high-energy environment. With so many interactive experiences packed into one area, the Korean Village gave fans a hands-on way to engage with Korean culture while having fun and ensuring accessibility for everyone. As K-culture enthusiasts navigated the festival grounds, carefully mapping out their day, an ear-catching sound floated across Discovery Green. Hohyun and his band began their sound check at the Kroger Stage, immediately drawing the attention of nearby attendees. Fans made their way toward the open field in front of the stage, eager to catch a glimpse of the rising artist in action. Not far behind, K-pop rookies WITHUS were preparing for their evening set, fine-tuning choreography and harmonies under the bright Texas sun. Groups of fans congregated near the stage, waving banners, taking photos, and whispering predictions about which songs would open the show. The atmosphere was electric, filled with anticipation and excitement that grows when a community comes together around the shared love of music and culture. Even before the official performances began, the stage area had become a gathering point, where laughter, music, and the hum of conversation mingled. The combination of rising stars, enthusiastic fans, and the open-air festival setting created an irresistible energy, giving attendees an early taste of the unforgettable moments that awaited them later that evening. The festival officially kicked off with a heartfelt opening ceremony, starting with the singing of both the Korean and U.S. national anthems. County Consul General Intaek Choi welcomed guests and expressed gratitude to everyone who came out to celebrate the weekend of culture, music, and community. Following the brief remarks, the morning emcee introduced the first performance, Houston’s Farmers Dance (Nongak). The traditional Korean drumming and dance performance brought immediate energy to the festival grounds, setting the tone for a day filled with vibrant performances and cultural experiences. After the opening ceremony, the festival stage came alive with a variety of acts celebrating both traditional and contemporary Korean culture. The morning began with the Westfield High School Choir, whose polished harmonies created a serene, uplifting start. Following them, the Innisfree Chorale, a dedicated group that meets weekly, showcased precision and emotion, offering fans a beautiful moment of musical tradition. Next, Eolssu Hanmadang: A Festival of Korean Dance and Sound, performed by Han Narea, captivated attendees with Buchaehum Fan Dance, Min Yo Chum, Sogo Chum, Mask Dance, and drumming and singing from their NEW DOT unit. Fans cheered at every visual flourish and rhythmic beat, immersed in Korea’s rich cultural traditions. Random Dance Play, hosted by Preston of KXLLSHOT, brought a surge of energy to the festival. Featuring highlights from “GNARLY,” “Anti-Fragile,” “Killin’ Girl,” “MIROTIC,” and “Guerrilla,” this fan-favorite activity had attendees dancing, filming, and cheering along, creating one of the most interactive moments of the day. “What in the Fan Fued” by What in the K-Pop? followed, adding laughter and engagement through a playful competition with audience participation. The festival also honored academic and creative achievement with a scholarship presentation, celebrating Bo Hee Moon, Kara Kim, Zoe Ju, and Sophia Kim for academic excellence and Bradlee Azuara and Joshua Yang for creative achievement. Fans described the festival as “like stepping into Seoul without leaving Houston,” with many noting the mix of traditional and modern experiences. Younger attendees especially loved the Random Dance Play, often shouting song lyrics along with the performers or joining impromptu dance circles with friends. Meanwhile, parents and older fans lingered in the Korean Village, enjoying traditional games, crafts, and the Chopstick Ramen Challenge alongside children, creating moments that were both fun and culturally enriching. Fashion took center stage with the Yubi Studio Fashion Show, an extraordinary event that seamlessly blended the opulence of Victorian-style dresses with the vibrant and intricate designs inspired by traditional Hanbok attire. This unique fusion captivated audiences, as fans marveled at the elegant silhouettes that graced the runway, characterized by their flowing lines and dramatic flair. The detailed embroidery, which adorned each piece, showcased the craftsmanship and artistry involved in the creation of these garments, with intricate patterns and vibrant colors that told a story of cultural heritage and modern innovation. The innovative styling, which combined elements from both fashion eras, created a striking visual narrative that made it one of the festival’s standout moments, leaving a lasting impression on all who attended. The Yubi Studio Fashion Show drew wide attention, with fans eagerly snapping photos of the intricate Hanbok-inspired designs that celebrated the beauty of Korean culture alongside the timeless elegance of Victorian-inspired gowns. The juxtaposition of these two distinct styles not only highlighted the versatility of fashion but also demonstrated how it can serve as a bridge between different cultures and historical periods. One attendee, clearly moved by the experience, shared, “It is incredible how fashion can connect history and modern style. I have never seen anything like this at a festival before.” This sentiment echoed throughout the crowd, as many expressed their awe at the creativity and vision that brought such a unique concept to life on the runway. As the day transitioned toward evening, the atmosphere shifted with the arrival of DJ Tommy Yoo, known by his stage name IMYOONOTYOU, who brought high-energy beats to the main stage. With his infectious energy and carefully curated playlist, he transformed the festival grounds into a vibrant dance floor where fans danced, waved their arms, and lost themselves in the rhythm of the music. His performance was not just a DJ set; it was an experience that kept the festival’s electric energy alive, setting a lively tone for the evening performances that were yet to come. Following the exhilarating DJ set, the K-Showcase presented a diverse lineup of performers, each bringing their unique flair and talent to the stage. The audience was treated to captivating performances from groups such as 2the4, Echo Effect, FTK, G-Lights, MVSK (MASK), and many others. Alen, the charismatic leader of Echo Effect, led his group with a commanding presence, while Gold and One Chance delivered powerful vocals that resonated with the crowd. The energy was palpable as Eternal, Studio Z, and Misf1t took their turns, each act delivering polished choreography, strong vocals, and engaging performances that kept the audience on their feet and singing along. The blend of diverse musical styles and dynamic performances created an unforgettable atmosphere, making the festival not just an event, but a celebration of culture, creativity, and community. The night ended on a high note with headlining performances by Hohyun and WITHUS, whose dynamic stage presence, powerful vocals, and precise choreography drew the largest crowds of the day. Fans cheered, danced, and captured every moment, ending the festival on an unforgettable high note and solidifying the event as a celebration of music, culture, and community in Houston. The energy at Discovery Green was not just on the stage. Groups of friends and families danced, cheered, and waved light sticks in unison, creating a contagious buzz that spread across the festival grounds. Social media feeds exploded with selfies, videos of performances, and snapshots of the colorful food and merchandise, giving a glimpse into the day through the eyes of the attendees. The performances from Hohyun and WITHUS left many fans exhilarated, with cheers echoing long after the final notes rang out. Light sticks waved in the crowd like a sea of color, fans shouted encouragement, and groups recorded every dance move and vocal high for memories that would last long after the festival ended. Even casual attendees found themselves swept up in the excitement. From tasting unique street foods and exploring hand-crafted merchandise to discovering cultural exhibits and Kulture City’s sensory trailer, the festival offered something for everyone. Many fans said it was the perfect way to spend a day with friends and family, celebrating both the music they loved and the cultural traditions they had grown to appreciate. By the end of the day, the 2025 Korean Festival in Houston had delivered more than just performances. It had created a shared experience, a community of fans and families united by culture, music, and unforgettable memories. The festival showed the power of music and culture to bring people together, create lasting memories, and spark joy across generations. As fans left Discovery Green, the excitement lingered in the air, leaving everyone looking forward to next year. FULL GALLERIES: K FEST & RDP | SHOWCASE | TOMMY YOO | HOHYUN | WITHUS REELS COMING TO INSTAGRAM SOON! BE SURE TO FOLLOW @KFUSEENT

The 2025 Korean Festival in Houston was a celebration of music, culture, and community, bringing fans together for a day filled with electrifying performances, interactive activities, and heartfelt moments. Among the festival’s highlights were the headlining sets from rising solo star Hohyun  and the dynamic K-Pop group WITHUS , both of whom delivered unforgettable performances that captured the hearts of everyone in attendance. Fans of all ages gathered at Discovery Green, waving banners, dancing along, and cheering for the artists they had been waiting to see all day. For Hohyun, this festival held a special significance. Having made his first stage appearance at Houston’s K Fest in 2019, returning to the main stage in 2025 was both a personal milestone and a public celebration of his growth as an artist. It was a moment that reflected years of dedication, late-night rehearsals, and the unwavering support of his manager Michael and his band—an echo of the hard work that had brought him to this point. The excitement in the air was palpable, setting the perfect stage for a night of music, stories, and connections that would linger long after the final note. The anticipation was heard long before Hohyun stepped on stage. His band was the first to greet festival attendees, setting up instruments and sound equipment with practiced precision, a quiet energy building as the sun dipped toward evening. Each member wore a white jersey-style tee paired with blue jeans, the shirts boldly declaring “TEAM HOHYUN,” a visual tribute to the artist they had supported through years of practice, performances, and milestones. Fans immediately recognized the familiar sight, cheering as the team moved with purpose, the camaraderie and professionalism of the group evident in every movement. Once the stage was fully prepped, Emcee Jovi took a moment to hype the crowd, building anticipation for the headliner of the evening. “Please welcome to the stage… Hohyun!” he announced, and the festival erupted into a thunderous roar. The collective energy of hundreds of fans surged forward as Hohyun made his entrance, each step greeted by cheers, shouts, and the waving of light sticks. Hohyun appeared in a comfortable street-styled outfit that perfectly balanced casual confidence and stage presence: blue jeans, a simple black tee, and a green jacket that hinted at effortless style. But it wasn’t just his outfit that drew attention—it was the newly painted mic he carried, a detail his most devoted fans, the Hohmies, had been anticipating. As Hohyun approached his mic stand, the atmosphere shifted from excitement to something almost electric, a shared understanding among the audience that they were about to witness a performance crafted with heart, precision, and years of dedication. Taking the stage, Hohyun opened with a soul-stirring rendition of “ Better Days ,” immediately connecting with the crowd. He paused between lines to acknowledge fans, returning waves, throwing hand hearts, and exchanging high-fives whenever he could reach the barricade. The audience’s excitement was tangible, a mixture of anticipation, admiration, and pure joy. He seamlessly transitioned into “ Cast Iron ,” taking fan engagement to the next level. Hohyun stepped off the stage entirely, running along the barricade to high-five fans and capture videos on his own phone, sharing the moment as much as receiving it. Between beats, he reminisced about his first performance at Houston’s K Fest, a memory that clearly resonated deeply with both the artist and the audience. This reflection led into a reprised version of “ Stage Fright ,” which featured an unexpected key change and a driving beat that had fans jumping and singing along in unison. The pace slowed beautifully as Hohyun picked up the acoustic guitar resting behind him and delivered a moving, intimate performance of “ A.E.I.O.U. ” His soulful voice, paired with the gentle strumming, enveloped the crowd in a quiet intensity, making it a standout moment of vulnerability and artistry. Known for his heartfelt storytelling, Hohyun paused to engage directly with the audience. “Who here is an INFP?” he asked, prompting a few shy hands to raise. The song that followed, “ I Can't Escape The Rain ,” was dedicated to them—a musical embrace for anyone who overthinks, doubts, or hesitates before taking action. During this performance, he spoke with a fan about learning to play two songs on guitar, expanding the conversation to the full crowd: “As long as you have passion, that’s what will take you far,” he encouraged, his words resonating beyond the music itself. Hohyun also took a moment to share his personal journey with mental health, opening up about his own struggles despite diagnoses and challenges he faced in his career. Introducing “ Tomorrow ,” a song written during one of his lowest moments, he reminded fans that everyone deserves a safe space to be heard and to express themselves. Flashlights from the crowd lit up the field as fans swayed to the rhythm, hearts collectively moved by the vulnerability and sincerity of his performance. As the emotional wave began to crest, Hohyun transitioned into “ That's Okay ,” a heartfelt piece that encouraged fans to share love and appreciation, with attendees passing gifts and tokens toward the stage. He then introduced his pre-release track from the upcoming album Petrichor , “ Flawed ,” an anthem of self-acceptance. The crowd enthusiastically joined the chorus, shouting, “I’M SO FLAWED!” in unison, turning the song into a communal celebration of imperfection and resilience. Hohyun closed his unforgettable set with the beautifully curated “ Sunset Boulevard ,” a song that left fans reflective and exhilarated. As the final notes faded, the audience erupted in cheers, applause, and a shared sense of gratitude for the night’s intimate yet powerful journey. This stage not only highlighted Hohyun's aritstry, but the connection that he has already created with fans, and his determination to continue advocating for those who are suffering from mental health illnesses. As the crowd caught their breath from Hohyun’s deeply moving set, anticipation built once again—this time for the high-energy K-Pop group WITHUS. Formed under withHC, WITHUS made their official debut on November 17, 2020, with the digital single “ Dogaebi: It ” and consists of members Janghyeon, Rak, Junyeop, Hwanrok. Known for their powerful performances, synchronized choreography, and dynamic stage presence, WITHUS has quickly become a favorite among fans seeking fresh, bold sounds in the K-pop scene. Each member brings a distinct personality and talent to the group, creating a balance of charisma, vocals, and dance that captivates audiences from the first note. Houston fans were in for a whirlwind of excitement, as WITHUS took the stage ready to deliver a performance full of energy, precision, and unforgettable moments. The crowd erupted into deafening cheers as WITHUS kicked off the evening with “ 쾌지나 칭칭 나네 (K waejina Ching Ching Nane) ,” a high-energy track with catchy hooks and a driving rhythm that immediately set the tone for the night. Afterward, the members introduced themselves, with leader Janghyeon expressing the group’s excitement for performing in Houston. The excitement only grew as they launched into their debut track, “ Dogaebi ,” with thunderous cheers carrying through the park while the group showcased a glimpse of their intense choreography. WITHUS continued the momentum with their first special stage, covering STRAY KIDS’ “ God’s Menu ,” as fans sang along and waved lightsticks, transforming the park into a stadium-like environment. The group then performed fan-favorite “ Barricade ,” followed by a second special stage blending Western hits. Hwanrok led with Beyoncé’s “ Halo ,” inviting fans to sing along as flashlights lit up the park. The stage seamlessly transitioned to Janghyeon, Rak, and Junyeop performing “Single Ladies,” keeping the energy soaring. The group then delivered “ PSYCHO ,” earning unison singing during the chorus and deafening cheers. They followed with a BTS-themed random dance challenge, in which the playful “loser” was meant to take an aegyo photo—but Houston fans cheered evenly for all members, leading the group to pose together for a cute photo instead. As the night drew to a close, they performed ATEEZ’s “ Bouncy ,” followed by their own " Indigo ,” showcasing precision and powerful choreography before the crowd was treated to hits from BLOCK B and BIGBANG, including “ Very Very Good ,” “ BANG BANG BANG ,” and “ H.E.R. ” Interacting with fans until the very last note, WITHUS left the stage to thunderous applause, with attendees proclaiming themselves WITHME and celebrating the group they’ve supported over the years. As the lights dimmed and the final notes faded into the Houston night, the 2025 Korean Festival left an indelible mark on everyone in attendance. From Hohyun’s heartfelt storytelling and intimate connection with fans to WITHUS’s electrifying choreography and dynamic stage presence, the festival captured the full spectrum of what makes K-pop and Korean culture so magnetic. Discovery Green buzzed with energy, from waving lightsticks and shared songs to laughter and excitement that carried through every corner of the park. Fans left not just with memories of incredible performances, but with a renewed sense of community, connection, and love for the music and the artists who dedicate themselves so fully to their craft. Houston had not only welcomed these performers home, it had witnessed a night of artistry, emotion, and pure magic that will be remembered for years to come. Be Sure to Follow Hohyun and WITHUS on SNS for Future Activities! Be Sure To Check Out Our Full Photo Gallery of Hohyun and WITHUS !

If you’ve never heard of Singles’ Day, think of it as the world’s biggest “treat yourself” holiday. Originating in China on November 11th (11/11), a date made up of “ones” to represent individuality, it has become a day for singles to celebrate themselves through shopping sprees, gifts, and fun with friends. In South Korea, the day is marked with sweet gestures like “pepero” day, where friends share slim, stick-shaped cookies covered in chocolate, a delicious nod to the “1” theme. Now, The Shops at Skyview is bringing that energy stateside and proudly stands as the first U.S. shopping center to host an Asian-themed Singles’ Day event. With nearly ten million social media followers, the real showstopper is Kim Mingue, the wildly popular South Korean actor known for his roles in Business Proposal, Snowdrop, and Queen: Love & War. Fresh from completing his military service, Mingue is making his first-ever U.S. appearance at Skyview, and fans can actually meet him during an exclusive session featuring games, performances, and photo opportunities. From glam makeovers to giving back, the afternoon lineup is packed with activities for every kind of single, and even the happily partnered. Super Star Makeover – Sephora’s glam squad takes the stage for a live style demo, complete with a makeover for a few lucky raffle winners. Cover Model Spotlight – Step into your main-character moment at the interactive magazine cover photobooth. Winter Coat Drive – Donate a gently used coat to help local families in need, and maybe score a new one from Skyview retailers or one of Kim Mingue’s favorite personal items. Lucky Bags – Grab limited-edition goodie bags starting at just $11.11, packed with surprises worth up to $200. Singles’ Bar – Sip, snack, and socialize because being single has never looked this good. “Hosting the only Singles’ Day event of its kind in the U.S. reflects our commitment to cultural richness and innovation,” adds Rocell Viniard, vice president of marketing and communications for Perform Properties. “We’re thrilled to blend global traditions with exciting experiences and to welcome Kim Mingue for his U.S. debut right here in New York.” With national brands like Target, Uniqlo, Sephora, and Nike Clearance, plus local gems like Skyfoods and Everyday Beauty, The Shops at Skyview is already a go-to Queens destination. But on November 9th, it will be more than a mall. It will be the city’s most stylish celebration of self-love, culture, and connection. So whether you’re single, it’s complicated, or just ready for a good time, grab your lucky bag, strike your best pose, and get ready to mingle—and maybe fall a little in love with yourself.