NCHIVE Shakes Up Cambodia with 'The NCHIVE Shock'
- K Fuse
- Aug 3
- 4 min read
Rising boy group NCHIVE (엔카이브) is making serious waves in Cambodia with “The NCHIVE Shock.” Since their arrival in Phnom Penh on July 29, they’ve drawn massive crowds at the airport and fan signings, captured national TV headlines on TV5 and PNN-TV, and sparked a full-blown phenomenon. Their promotional tour isn’t just a series of events—it’s a groundbreaking moment rewriting K-Pop history.
Debuting April 9, 2024 under AUBEMOON STUDIO, HA.L, E.aN, Kang San, Yu Chan, Ju Young, ad N have been building momentum fast. The group's debut album, DRIVE, features the high-powered title track "RACER." That debut caught eyes fast, with sleek choreography, sharp visuals, and a sound that was both confident and futuristic. From day one, it was clear that NCHIVE wasn't just trying to fit into the K-Pop landscape, but carving out their own lane, and fans around the world took notice.
From the second they landed at Phnom Penh International Airport on July 29,the members created unforgettable memories with fans. Cheers followed the group wherever they went, as passionate supporters spread throughout Phnom Penh, eager to catch a glimpse of their favorites. Locals were astonished by the sheer scale and energy of the fandom, which seemed unprecedented for any K-Pop act visiting the country. The schedule in Cambodia did not slow down from there. After their airport arrival, the group hosted a fan signing event at one of Phnom Penh’s largest shopping malls. The turnout looked more like a music festival than a simple fan meet as the crowds flooded the venues -- not leaving a single spot empty, just for a chance to get a signature or hear a thank you directly from their favorite member. NCHIVE delivered everything their fans had hoped for. The members gave bright smiles, warm eye contact, and as many finger hearts as they could manage between autographs. Fans responded with cheers, tears, and steady waves of support.
The momentum peaked on July 31 with a “School Attack” at a Phnom Penh high school, which acted as a heartfelt introduction to even more Cambodian fans. Then, on August 2, the fan signing at the major shopping mall displayed NCHIVE’s overwhelming popularity in full force. The mall was packed well before the event began, effectively paralyzing the area with concert-like energy. Local media quickly responded, rushing to cover the event, further confirming the group’s huge impact.
NCHIVE’s popularity extended far beyond live events, sparking a viral online sensation. Their official Facebook page gained over 50,000 followers in just one week, while numerous fan pages on TikTok and Facebook sprang up almost overnight. Thousands of videos and photos flooded social media platforms, showcasing the group’s undeniable influence on and offline, and proving how deeply they had connected with Cambodian fans.
On stage, the members lit up the crowd with radiant smiles and genuine interactions. They performed their debut title track “Racer,” alongside “Dive In” and their special single “Never Give Up.” Powerful choreography and heartfelt vocals captivated the audience, who responded with thunderous cheers and sang along in Korean, creating an electrifying atmosphere.
Through K'VE Entertainment, the company leading the tour, the members shared their thoughts on what the visit has meant to them.
“The cheers and encouragement from our fans are still so vivid. This was our first performance in Cambodia, and we are so grateful for the happy memories you gave us. We hope this meeting remains a precious memory for Cambodian fans, too, and we look forward to the rest of the tour. We will use this tour to grow even more and repay you with a better version of NCHIVE.”
Their gratitude felt heartfelt, and fans online were quick to echo the feeling with hashtags, edits, and messages of support in multiple languages.
Before they arrived, NCHIVE had already been selected as advertising models for 'Angkor Life,' Cambodia’s national app. That alone made a strong statement that solidified their position in Cambodia, and spoke volume about their influence. After only a few days in Phnom Penh, their reach became something bigger. They were not just building interest, they were becoming an overwhelmingly dominant force. Every fan event, every press mention, and every interaction layered onto what is now being called "The NCHIVE Shock."
The demand shows no sign of fading. According to an official from their agency of AUBEMOON STUDIO, the group’s upcoming schedule will keep the momentum going.
“Next week, we plan to continue the tour’s fervor with a celebration performance at the opening of the Cambodian Premier League professional football season and a School Attack at Sihanoukville Life University. Due to the explosive reactions from local fans, we are receiving a flood of requests for additional advertising modeling and concert inquiries.”
It is clear that NCHIVE has become more than a K-Pop act. They are becoming cultural ambassadors for a new generation of global fans. With the Cambodian leg of their tour coming to a close, the group is now gearing up to begin their first official tour, ‘ACTIVE LIVE’, which will launch alongside their highly anticipated second album comeback. The tour kicks off in Cologne, Germany on November 9, and will carry on through stops in Asia, South America, and more countries still being announced.
Cambodia may have been the starting point, but fans around the world are now paying close attention for NCHIVE's next move. From Phnom Penh to Cologne and beyond, NCHIVE is making it clear -- they are more than ready to shake up the entire world! So grab your tickets now before they're gone!
November 9th (Sun) - Cologne (GER)
November 13th (Thu) - Brussels (BE)
November 16th (Sun) - Paris (FR)
November 22nd (Sat) - Montpellier (FR)
K Fuse would like to that AUBEMOON STUDIO for the opportunity to share this exciting news of NCHIVE's growth with SAVE and #SoundLovers alike!
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