Stream the Dream: Amazon Music to Exclusively Broadcast KCON LA 2025 Worldwide

If you're not headed to LA this August, don't worry—Amazon Music is bringing KCON LA 2025 straight to your screen.

From August 1st to 3rd, the world’s biggest K-pop fan and artist festival is taking over the Los Angeles Convention Center and Crypto.com Arena, and this year, Amazon Music is the exclusive livestreaming partner across North America, South America, and Europe. That means fans around the world will be able to experience the heart-pounding excitement of KCON’s iconic stages, no airfare required.

The livestream, presented by Amazon Music’s flagship K-pop playlist "K-POP NOW," will be hosted via the Amazon Music channel on Twitch and on Prime Video. Across all three days of programming, fans will be treated to a front-row experience featuring a curated set of performances from some of the hottest names in K-pop: aespa, HxW (SEVENTEEN), (G)I-DLE, KEY, MONSTA X, NCT 127, P1Harmony, ZEROBASEONE, and many more. In addition to main stage moments, the stream will include Amazon Music Original content, special segments, and a broadcast of the legendary K-pop music program M COUNTDOWN—all captured live from the epicenter of global K-pop fandom.

To get hyped for the weekend, Amazon Music is encouraging fans to tune into their "K-POP NOW" playlist, which features festival performers and rising stars shaping the genre. It's the perfect sonic pregame to a weekend of idols, energy, and unforgettable performances.

This year’s KCON LA theme is "KLOVER'S CLUB FAIR," inspired by the four-leaf clover and its symbolism of good luck, unity, and joy. Each "leaf" of the event’s programming will spotlight a different side of K-culture, from beauty and food to music and fan connection—creating an immersive cultural festival as vibrant and diverse as the fandom itself.

Since its launch in 2012, KCON LA has grown into the ultimate destination for global K-pop fans, offering a one-of-a-kind mix of live music, fan interactions, and cultural experiences. With Amazon Music now on board to livestream the event, K-pop fans worldwide can be part of the celebration.

Stream the festival live