Bryan Chase Returns with Bold New Single “Flaunt It” Featuring Sik-K and CAMO

Korean hip-hop and R&B artist Bryan Chase is making a bold statement with his surprise new single “Flaunt It” (feat. Sik-K, CAMO). The track, which marks Bryan Chase’s second release since signing with the label earlier this year, sees him pushing the boundaries of Korean hip-hop while embracing global sounds, confident lyricism, and cutting-edge production.

Since his debut in 2015 with Lost in the City Part.1, Bryan Chase has consistently pushed the boundaries of Korean hip-hop. As a former member of the legendary Cohort crew, he helped shape Seoul’s underground scene while releasing landmark tracks like “Let Us Prey,” “Walkin (Remix),” and “Underwater Bank” through 88rising, each garnering millions of views online. Hypebeast has called him “a staple of the underground rap scene of Seoul,” highlighting his versatility, melodic flows, and innovative approach to music.

Produced by Nick Spiders, known for crafting beats for American rap heavyweights like Playboi Carti and Ken Carson, and co-produced by JuniorChef, whose credits include Jay Park and Jeon Somi, “Flaunt It” blends trap-inspired percussion, punchy 808s, and vibrant synth textures. The instrumental opens with a hypnotic, melodic motif layered over a crisp hi-hat pattern, immediately setting a confident, high-energy tone that drives the track forward. The production balances heavy-hitting beats with atmospheric elements, creating a soundscape that feels both club-ready and polished for mainstream appeal.

Lyrically, “Flaunt It” is a celebration of self-expression and unapologetic confidence. From the first verse, Bryan Chase establishes the song’s overarching theme: unapologetic confidence. Using a mix of melodic rap and smooth singing, he delivers lines that highlight ambition and individuality. Listeners will notice how he shifts effortlessly between rhythmic punches and elongated R&B-style notes, creating contrast and momentum. With lines referencing personal style, and fashion choices, Bryan Chase, sends a message of encouragement to listeners to embrace whatever truly makes them unique. The chorus is both catchy and declarative.

Adding to the track’s momentum are guest appearances from Sik-K and CAMO, each bringing a distinctive energy that elevates the song. Sik-K, recently named Artist of the Year at the 2025 Korean Hip-Hop Awards, returns to collaborate with Bryan Chase after their acclaimed track “LOV3 (feat. Bryan Chase, Okasian)”. On “Flaunt It,” Sik-K delivers a tight, fast-paced verse filled with clever wordplay, assertive flows, and his signature swagger, perfectly complementing Bryan’s melodic style. Meanwhile, CAMO, fresh from the release of her EP Secret, brings sleek, confident, and trend-setting bars, layering the track with her unique tone and rhythmic versatility. Her verse emphasizes empowerment and boldness, making her a perfect foil for the track’s overall theme of self-confidence.

Musically, “Flaunt It” is structured with a dynamic arrangement that builds anticipation throughout. The hook combines catchy melodies with layered ad-libs and vocal harmonies, creating a chorus that is both memorable and radio-ready. Bryan Chase uses vocal textures and pitch variations to give the track a sense of movement and emotional depth, while Sik-K and CAMO provide contrast with punchy, rhythmic deliveries. The production also features subtle background effects—reverb-soaked vocal chops, occasional siren-like synths, and layered percussion—that enhance the futuristic yet gritty vibe of the track.

“Flaunt It” follows Bryan Chase’s earlier 2025 collaboration with pH-1, “Show Must Go On”, which hinted at his evolving sonic palette. With this latest release, he continues to experiment with cross-genre influences, mixing elements of Western trap, melodic R&B, and Korean hip-hop, creating a sound that feels both globally relevant and distinctly his own. The track also serves as a teaser for a forthcoming EP that promises to expand his creative range even further, cementing his place as a key figure in the global hip-hop and R&B landscape.

Reflecting on his partnership with Universal Music Korea, Bryan Chase shared:

“Joining UMG is an incredible honor. We’ve built this from the ground up with love and belief in the music. Now with this partnership, we’re ready to share our sound with the world. This is a new beginning and we’re expecting great things ahead.”

With “Flaunt It”, Bryan Chase is staking his claim on the global stage, delivering a track that’s confident, high-energy, and creatively ambitious. Fans can expect the song to become a summer anthem for bold self-expression, while also serving as a preview of the artist’s evolving sound and upcoming projects.