Garzón Robie’s “That’s You” Is a Surreal Mirror of Modern Identity

In “That’s You”, Korean-born, London-based multidisciplinary artist Garzón Robie opens a shimmering portal into the ever-shifting terrain of selfhood. The track is a playful yet poignant interrogation of identity — a kaleidoscope of sound and language where minimalism meets dream pop, and sincerity walks hand-in-hand with absurdism.

Photo Credit: Christian Duyckers

Layered in gauzy electronic textures and buoyed by Robie’s signature wit, “That’s You” invites listeners into a reality where everything — stars, shadows, vending machines, your reflection — is somehow “you.” It’s both a joke and a philosophy. And that contradiction is where Robie thrives.

“This is you. That is also you,” Robie states in the track, sounding less like a pop lyricist and more like a metaphysical trickster. The result? A song that is light in touch but heavy in concept — airy, catchy, and disarmingly smart.

The accompanying music video — developed in collaboration with London-based designers Dhee Kim and Jiwon Kwon, and shot by Christian Duyckers — matches the track’s surreal energy with bold, high-concept visuals. Robie appears styled in chromatic, sci-fi-tinged looks that don’t just dress the artist — they extend his message. In every frame, the multiplicity of identity is made literal: shapeshifting, subverting, and, above all, celebrating what it means to be unapologetically oneself.

Garzón Robie has spent the past four years carving out a lane all his own — a sonic drift zone where indie electronic, hip-hop, and alt-pop melt into a single, lucid vision. His 2024 mini-album To Be Honest (Universal Music Korea) solidified his place as a force within Korea’s next wave of cultural disruptors. That project — a collage of glossy synths, confessional lyrics, and genre-curious production — earned him critical nods from MixMag, Rolling Stone Korea, Dazed, and Hypebeast Korea, who listed him among the Top 5 Rising Artists of 2024. But Robie doesn’t just make music — he builds worlds. Each release is a tightly woven multi-sensory experience, with the artist himself at the helm of every detail, from music video direction to visual design. He’s as much a concept artist as he is a musician, fusing sonic experimentation with visual storytelling to ask deeper questions: Who are we? Where do we begin and end? And what if the answer is... everywhere?

Robie’s boundaryless approach has sparked collaborations that are as eclectic as his sound. From the brooding R&B atmospherics of “Haunted House” (featuring Jooyoung, spotlighted on Apple Music’s Korean R&B roundup) to the Berlin techno tilt of “Narara” with producer Rikhter, Robie’s world is expansive — but never diluted. His 2024 EP Mondrian featured alt-pop standout The Deep, merging abstract visuals with avant-garde pop in a way that felt both immediate and intellectual. It's a pattern across his discography: collaborators don't just feature — they fold into the fabric of Robie’s universe.

Ultimately, “That’s You” isn’t about identity in the traditional sense. It’s not about defining who we are — it’s about delighting in the impossibility of that definition. Robie gives us a track that is both mirror and mirage, inviting us to see ourselves not as one thing, but as many — as presence, absence, joke, cosmos. With growing international momentum, Garzón Robie isn’t just emerging — he’s evolving. And he’s taking us all along for the ride.

Stream “That’s You” on all major platforms. For more from Garzón Robie, follow him on IG @garzonrobie or dive deeper into his visuals and collaborations via garzonrobie.com.